DATA RELEASE: CA Ballot Prop. 37: GMO Labeling - Funding Profile

CA Ballot Prop. 37: GMO Labeling - Funding Profile

Oct. 3, 2012BERKELEY, CAMapLight Voter's Edge for California, a nonpartisan guide to ballot measures, profiles the funding behind CA Proposition 37. The proposition, if passed, would require labeling of food sold to consumers made from plants or animals with genetic material changed in specified ways. It would prohibit marketing such food, or other processed food, as “natural.” There are exemptions. As of September 30, 2012, campaign finance data from the CA Secretary of State shows $4.1 million has been raised on the Yes side and $34.5 million on the No side.

Below are the top 10 contributors to the "Yes" and "No" sides of Proposition 37 as well as contribution breakdowns by industry and state. A spreadsheet of campaign finance data showing contributions and expenditures can be found here. Source: CA Secretary of State - Cal Access. Please credit "a MapLight analysis of CA Secretary of State data ... ." Thank you. Producers: A MapLight spokesperson is available to speak in depth about the funding behind Proposition 37.

TOP 10 CONTRIBUTORS TO YES ON PROPOSITION 37
($4.1 million raised in total)

Rank
Contributor Name
Total
1 MERCOLA.COM HEALTH RESOURCES LLC $1,100,000
2 NATURE'S PATH FOODS U.S.A. INC.
FINE NATURAL FOOD PRODUCTS
$610,709
3 DR. BRONNER'S MAGIC SOAPS
ALL-ONE-GOD-FAITH INC.
$358,883
4 ORGANIC CONSUMER ORGANIZATIONS'
COMMITTEE FOR THE RIGHT TO KNOW
ABOUT GMOS (unitemized contributions)
$335,122
5 WEHAH FARM, INC., DBA LUNDBERG
FAMILY FARMS
$250,000
6 ALEX BOGUSKY $100,000
7 AMY'S KITCHEN $100,000
8 CLIF BAR & COMPANY $100,000
9 GREAT FOODS OF AMERICA $100,000
10 ORGANIC CONSUMERS ASSOCIATION $92,468

TOP 10 CONTRIBUTORS TO NO ON PROPOSITION 37
($34.5 million raised in total)

Rank Contributor Name Total
1 MONSANTO COMPANY $7,100,500
2 E.I. DUPONT DE NEMOURS & CO. $4,900,000
3 BASF PLANT SCIENCE $2,000,000
4 DOW AGROSCIENCES LLC $2,000,000
5 BAYER CROPSCIENCE $2,000,000
6 PEPSICO, INC. $1,716,300
7 NESTLE USA, INC. $1,169,400
8 COCA-COLA COMPANY $1,164,400
9 CONAGRA FOODS $1,076,700
10 SYNGENTA CORPORATION $1,000,000


CONTRIBUTION BREAKDOWN BY INDUSTRY
Yes on Proposition 37 (Green)
No on Proposition 37 (Red)


CONTRIBUTION BREAKDOWN BY STATE

Yes on Proposition 37 (Green)
No on Proposition 37 (Red)

FUNDING PROFILES FOR ALL CALIFORNIA BALLOT PROPOSITIONS

Proposition 30: Taxes (Brown Plan)
Proposition 31: Two Year State Budget
Proposition 32: Political Contributions
Proposition 33: Auto Insurance
Proposition 34: Death Penalty
Proposition 35: Human Trafficking
Proposition 36: Three Strikes Law
Proposition 37: Genetically Engineered Foods
Proposition 38: Taxes (Munger Plan)
Proposition 39: Taxes for Multistate Businesses
Proposition 40: State Senate Redistricting

METHODOLOGY: MapLight analysis of campaign contributions from electronic filings of committees formed to support or oppose statewide ballot measures for the Nov. 6, 2012 election. Data source: CA Secretary of State - Cal Access. MapLight Voter's Edge for California has been updated to reflect all available electronic filings of contributions to California's ballot propositions through September 30, 2012.

MapLight Voter's Edge embeddable widgets showing the latest funding information for all California ballot propositions are now available for public use. The widgets can be customized to show a slideshow of propositions or a single proposition, and they include the largest contributor and total amount of contributions in support of and in opposition to a ballot proposition. The widget links to the ballot proposition page on MapLight Voter's Edge and can be easily embedded on your website and shared via social media. If you need technical assistance, please let us know: 510-868-0894.

Producers, News Directors, Editors, and Reporters: Funding data will update weekly on Tuesday, then daily beginning October 22. If you cite campaign finance data from the MapLight Voter's Edge site, please credit "a MapLight analysis of CA Secretary of State data ... ."or something similar, thank you. Links to the MapLight Voter's Edge site are sincerely appreciated. Please contact MapLight directly if you have a custom data request or you would like our researchers to check the Secretary of State's website for campaign finance data updates before your story airs or goes to print. Feel free to send news articles and editorials written about California's ballot propositions for inclusion in the Voter's Edge "News" and "Editorials" sections. We will provide links from your article back to your website. If you wish to be removed from the media list, please respond to this email with "REMOVE" in the subject line.

The MapLight Voter's Edge project for California's ballot propositions was made possible in part by a grant from the James Irvine Foundation. The purpose of MapLight Voter's Edge is to provide a reliable, nonpartisan source for information about California's ballot propositions. MapLight Voter's Edge shows each proposition's Funding Data—a top 10 list of contributors for and against and breakdowns by individual, industry, and geographic origin; Summary Information—what a "YES" or a "NO" vote would mean; the projected financial impact of the proposition; campaign arguments by proponents and opponents; Endorsements; News; Editorials; and Advertisements. MapLight Voter's Edge will soon be available in Spanish.

A link to this data release can be found here.

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