Our primary measure of effectiveness is the number of people who see, read, or hear our data and findings through TV, radio, print, and the web. In the last four years, we have reached over 195 million people:
|Newspapers, magazines, and internet news sites||9,451,643||19,532,735||48,577,043||72,505,394|
|Blogs and non-news websites||2,554,419||774,657||2,412,097||1,134,749|
Media coverage numbers are based on the number of people who read, saw, or heard MapLight data, according to Nielsen TV ratings, Arbitron radio audience measurement, and analysis and estimates of web site and blog traffic. We used Cision media tracking services and other data sources to assemble these measurements.